Saturday, August 29, 2015

L.A Woman...K'Rd

Briana has arrived in New Zealand for work a couple of months ago. She was saying that Downtown LA - once somewhat a no-go zone, has really revitalized over the last 3 or 4 years. She's looking forward to her short term stay in NZ.

Wednesday, August 26, 2015


In Karen Walker...beautifully paired with a scarf (Claire just got it that day).

Monday, August 24, 2015

Arctic Monkeys fan...

Shelley who went to the gig last year. And bought the T-shirt. Awesome casual look, and a great Karen Walker bag. 

Friday, August 14, 2015

A Modern Day Byron?

Certainly looks like it!  Reuben and I had a fantastic talk about the nature of Tertiary Learning, and whether in fact, an Arts Degree was worth the money. I suggested it was, because a degree qualification of any sort IS worth finishing, and you just build up your post Education experiences from there. Well.. that's the way I did it. Education seemed paramount to Reuben; it's just that the trade off between Student Loans, and wanting to get out there and go for it. 
PS: an Amazing green coat. couldnt buy one like that now.

Friday, July 31, 2015

Amanda...Nepalese, Korean

Amanda's parents are from Nepal and Korea. She is an architect graduate, and is currently working in the fashion communications field...

Saturday, July 25, 2015

Monday, July 20, 2015

Tuesday, July 14, 2015


Elsa Gashema is an Auckland local who has started a fledgling fashion label. In a sense Elsa captures the spirit and diversity happening in Auckland right now, and it’s a fantastic thing to see happen. I like that there is a fashion sense and sensibility outside the prescribed norm. So what I’m going to do over the next few days, is post a few images from a shoot I did with Elsa and her friends – each day. Says Elsa, “Mafrique fashion represents the land of Kenya in Aotearoa”. There is a little Q&A below, and a little about her label Mafrique.

Tell me a little about yourself - how did you come to be in NZ ?

My family and I came through the refugee system and have been here for 10 years.

If you can sum up Mafrique what would it be ?

Mafrique Fashion brings people together, lets them experience a part of the Kenyan culture, different fabrics and handmade goods. As a team we are hoping to showcase to Kiwis and people worldwide who purchase our products an alternative way to embrace vibrant colors, our sense of fashion and look unique.

What sort of audience are you aiming for with your clothing ?

Anyone who is interested in looking fabulous whether they are going for a casual look or want to dress up. Our products are made using natural resources and intricate craftsmanship to ensure the distinct Mafrique look.

NZ fashion is often seen as understated, or even a little dark. A generalisation of course, but do you agree?

I do and our aim is to be a part of events such as NZ fashion week to bring a whole lot of colour and another angle to fashion as a whole.

Do you see your clothes as 'African fashion' or just your own take on clothes?

We have different looks in our products as we understand people are all different. We have traditional Maasai clothes and also what we design from our perception of fashion. Ultimately, our clothes are old school and modern to bring both generations together through fashion.

Any thoughts on NZ society? It is quite diverse in Auckland now, but anything we could be doing better?

What we have noticed is that there are dominating colors worn such as black and grey so we are getting one person at a time inserting color to their normal outfits whether it be through our beaded jewelry, sandals, bags or clothes.

What is the goal for Mafrique?

The goal is to have a Mafrique Fashion product in every household which will result to making it a go-to brand in the NZ fashion scene.

7. Give us favourite film of yours and a favourite novel.

Fave film-Nairobi half life
Fave Novel-First sight by Danielle steel.

Wednesday, July 8, 2015


Amelie David is a French journalist, who is on a working holiday in New Zealand...

Monday, July 6, 2015

NZ Woman's Weekly Shoot

It's not something one does every day, but I found it an interesting process. Sarah Wilcox was a great photographer, and the team were total pros. I assumed it would be 30 minutes and done, but it was several hours, with tuition of the certain type of poses and posturing that might appeal to the Woman's Weekly reader. It is definitely a certain type of shooting. Anyway, here are some behind the scenes images that I took. Tabitha is wearing Helen Cherry (red) and Trelise Cooper (White). The spread appears in this weeks Woman's Weekly. 

Friday, July 3, 2015

Ophelia...Flight attendant

Ophelia travels between Hong Kong ( where she is from ) and Auckland several times a year.